Your website - a powerful Marketing tool. Does your website gives any business through the Internet?. If your website is not advertised on the net, how can anyone come to your website? The global market is searching for your services and products. You can waive your services by promoting your website.
SEO is a process by which internal and external aspects of a web site are adjusted to gain high search engine returns on keyword and key phrase searches. Search returns are sometimes referred to as organic or natural. The majority of web traffic is driven by the major commercial search engines: Google attracts approximately 60% of worldwide searches at 37 billion, with Yahoo (8.5 billion) and Microsoft (2.2 billion). A number of country-specific search engine companies have also become prominent in their own territories; for example Baidu in China, Bing, yahoo in India, Yandex in Russia etc.
Anyone promising "Guaranteed Result ", "submission to thousands of search engines and directories", "instant results", "permanent top positions" or such like, most likely doesn't know what they're doing and are worth avoiding. It is impossible for anyone to guarantee that your site achieves number one placement. Search Engine Optimization is an inexact science with experienced professionals like Alps Softech, working hard to apply it as exactly as possible. High search engine placement is a moving target. Absolute guarantees are worthless in as much as yes, they can be given but either the terms of the search optimization applied will either be so vague as to render the process worthless or so specific as to render the Search Engine Optimization worthless.
Professional and successful search optimization is a multi-disciplined process involving an astute combination of professional skills. Web design, web development, marketing, advertising and analysis are all integral to a planned, focused and well-executed Search Engine Optimization project.
A very important part of the SEO services we provide is to help identify the best possible keywords to target with your online marketing campaigns. Intelligent keyword choice is essential for reaching the right audience. We will take your existing keyword list and expand the list to include many more keywords and phrases that are relevant to your business. We will then recommend keywords to target based on keyword search frequency and relevance to your website.
We take an in-depth look at the competitive marketplace for your chosen keywords. Often you will find many companies competing for a share of the traffic on your keywords, even though they may not be direct competitors. It is important to understand what the competition is doing so you can identify key areas of weakness and other opportunities. Our competitive analysis reports allow you to do this.
Search Engine Optimization (SEO)
Our search engine optimization services improve the volume and quality of traffic to a web site from search engines via “organic” search results. The organic search results are the ones that pull up in the main body of the search results page. Studies have shown that these organic search listings are clicked on more often than the sponsored search listings–which is why it is so crucial that companies optimize their websites for the best possible placement. Our SEO process is based on over 10 years of research and experience getting our clients sites to the top of the search engines.
Pay Per Click (PPC)
Pay-Per-Click (PPC) ads are the sponsored listing advertisements that appear at the top or on the right side of the organic search listings. Each time someone clicks on your PPC ad, you pay the search engines for that click. Our PPC marketing experts set up and manage cost-efficient PPC campaigns. PPC advertising offers the benefits of full control over your ad copy and keyword targeting. Combined with an SEO campaign, PPC can also be a very effective tool to increase your brand’s exposure in the search engines and increase sales.
Search-Friendly Web Design
Too often web designers build websites that look pretty, but don’t get results. With our web design services, we focus on a website that works–for your customers and the search engines.
Local Search Optimization
Our local search optimization services help businesses be found by people searching for local businesses. The amount of people searching for local services continues to increase, so the opportunity to get more business from local search is also growing.
We analyse your website analytics reports to determine which keywords and search engines are driving traffic to your site, and which of those keywords convert to a new customer. This type of data helps us understand what is working and make the necessary adjustments to fully optimize your search marketing campaigns.
One very important factor in how well your site shows up in search results is the number of high-quality, relevant links pointing to your site. We use various methods to obtain these high quality links to improve your rankings in the search engines.
Link Analysis is another critical aspect of search engine's ranking, in fact a large part of Website Optimization happens off the page with Google and the other search engines determining sites importance by the links from external sites. Global Link Popularity is arguably the most important Search Engine Optimization criteria. Google, Yahoo and the other major search engines love to see sites that have quality incoming links from other relevant sites. Sources might include current associates, online directories, press releases and blogs.
Natural or 'organic' search engine optimization is an ongoing, holistic, systemic process. It not only improves site ranking it also benefits your overall Internet presence. Site health and value is increased, optimized HTML code increases usability, content will inform and interests visitors, increased Link Popularity increases site legitimacy.
Getting your website online is the key to having an edge and getting a lion’s share of the market – whether your business is just growing roots or is an established contender. Customers from all over the world can see your product or service online . A website never sleeps! It will be a faithful companion churning the wheels of information and business – even as you sleep peacefully!